Hi There.
Looking forward to you contributing to Behind the Bricks. It’s a great format to get information out to the New York Multifamily community and to establish yourself as a thought leader.
I would like to give you some criteria for your guest posts. All of my posts are created to:
- Provide Free Value
- Offer Actionable Advice to our Audience
In order for this to occur, it also has to have qualities that will help its exposure grow. Take a look how, below:
Real Info, Real Content.
Get into the essence of a topic. Try and deep dive and give a perspective that is unique.
When possible, back up what you’re saying with personal experience and/or links [meaning, if you reference a deal or topic, add a link to a press release or an article from the Real Deal, Wall Street Journal, or Business Insider, that speaks to it] to other data. This makes the experience much better for your readers. My normal posts take me 7-10 days of thought to get it right, so don’t expect this to be an overnight experience. As you write, you will see the material in a new way, this is what we want—a new perspective. Readers of blogs like lists, bullet points, numbers etc. etc. and any relevant photos or info-graphics.
Conclude with Actionable Advice… that’s not time sensitive.
We are in the real estate business, so some of our topics will be related to the market and prices and we cannot get away from that. HOWEVER, don’t make time sensitive material the basis for the whole post. Please create a perspective that will still be valuable if someone were reading it 18 months after the publish date. That helps you and us in many ways. Think of the article as something that’s out in the world selling for you 24/7/365. Conclude with actionable advice when you can.
You can send it in a word document to us and we will format and post. Be aware that I may edit some items as I see fit.
Looking forward to having you be part of the Behind the Bricks brand!!!!!
-Peter
PS – click here for five easy tips to become a better writer in 30 seconds or less.
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